Which Free Search Engine Optimization Tools Are the Best in 2022?

The following is a list that I have compiled of the finest free SEO tools for the year 2022. These tools will not only assist you in defining new chances to rank for certain keywords, but they will also assist you in becoming more creative, adhering to the standards provided by Google, and in receiving more data and insight.

1. The Free Toolset Provided by Ahrefs

Ahrefs is a search engine optimization (SEO) tool that packs a lot of punch. Their enormous database of search requests has 12 billion terms, which are spread among 10 search engines and 229 countries. Wow, that’s a lot of information SEO company in delhi .

If you want to use their commercial features, you will have access to an enormous quantity of data; but, a paid membership to Ahrefs may become rather pricey in a short period of time.

Because the most affordable monthly bundle costs $99, it is probably out of reach for the majority of people just starting out.

Having said that, Ahrefs provides provide a free toolkit for users to access. These are the following:

Backlink Checker

Broken Link Checker

Checker for the Authority of Websites and Keyword Generator

Google Keyword Tool Bing Keyword Tool Yahoo Keyword Tool

Bing Keyword Tool Search Engine Results Page Checker

Keyword Rank Checker

Checker for the Difficulty of Keywords

Even if there are restrictions associated with the free tools and you will be required to complete a captcha each time, it is still possible for individuals who are strapped for cash to benefit from using the service.

The backlink checker and keyword generator that Ahrefs provides are, by far, my two favorites among the ten free SEO tools that they make available.

Ahrefs Backlink Checker


There are several reasons why the Ahrefs backlink checker is so beneficial. First and foremost, it will provide you with the domain rating (DR) of the website that you are looking for. When deciding whether or not to work together with a site, this might be really helpful information to have.

In comparison, a link coming from a website that has a higher DR will transfer to your website a greater amount of authority than a link coming from a website that has a lower DR.

Second, this tool will inform you of the total number of backlinks and referring domains that a website has, as well as the proportion of do-follow links that it contains.

Third, using this tool will provide you with a summary of a website’s top 100 backlinks, arranged by URL rating, as well as the top five anchor keywords and top five pages for that website.

All of this information might be valuable for competition analysis to identify where a certain website is receiving connections from.

Ahrefs Keyword Generator


The Ahrefs keyword generator is my second-favorite free SEO tool after the site’s competitors. When doing keyword research, this tool is helpful since it provides you with information about the phrase’s complexity as well as the search volume and alternative keyword possibilities for similar keywords.

For instance, if I use their tool to search for “best credit cards,” I would find that this phrase has a volume of 66,000 searches per month and a difficulty score of 80.

If you want to know which keywords you have a chance of ranking for, this might be an incredibly helpful way to narrow down your options.

However, the keyword difficulty score provided by Ahref should not be the only factor you take into consideration when deciding whether or not to attempt to compete on the first page of search results for a certain keyword. But we will talk more about this at another time.

2. Exploding Topics (also written as exploding-topics)

Exploding Topics is an incredible and totally free tool that can be used to determine which fresh keywords are beginning to acquire popularity.

You have the opportunity to specify both a time period and a subject with this instrument (e.g., 1 month and software).

After that, you may examine the data to see which keywords are becoming more popular in that specific category.

This is an excellent method for generating fresh ideas for subjects that have not been discussed many times in the past. Therefore, improving your chances of ranking on the first page of results.

When I’m done looking through a few pages of Exploding Topics, one of my favourite things to do is jot down any terms that really strike out to me. After that, I will go to the Ahrefs keyword generation tool, enter the term, and investigate the keyword difficulty and search volume for each individual keyword.

If it seems to have potential, I will do some further investigation into each website that appears on the first page of Google search results, and then I will decide whether or not to write about the topic.

3. Copy.ai copy-ai

If you find yourself in a creative rut and have no idea what to write about, you’ll be relieved to realise that artificial intelligence (AI) developed in recent years provides a solution to this problem.

Copy-ai is a programme that I’ve been using to generate ideas for blog articles that I otherwise never would have considered.

Take for instance the term “wordpress” as an example.

Copy.ai just requires that you type in the term and then click the “Create Copy” button.

This will generate a comprehensive list of potential post titles for your blog based on the term “wordpress.”

You may go through the first list, and if you don’t like any of the ideas, you can just click the “Make More” button to generate a whole new set of suggestions.

Try using this tool the next time you have a term in mind but are at a loss for what to write about, and you will most likely come up with a large number of fresh ideas for blog posts to write.

It is an excellent strategy for setting yourself out from your competitors while at the same time remaining on topic for a given keyword.

4. Google Keyword Planner


The Google Keyword Planner has been around for a while, but it is still a highly useful free SEO tool in the year 2022. They have a good understanding of terms and search volume because to the 5.6 billion searches that are made every single day on Google.

You will need to register for a free Google Ads account in order to make use of the Keyword Planner tool that Google offers. After that, go to the Tools & options > Keyword Planner menu option.

You will then be sent to a screen where you will have two alternatives to choose from.


Find out about some new keywords.

Find out the number of searches, as well as projections.

Click the first option if you just have one term in mind and want Google to offer you additional suggestions for keywords related to that issue if you only have that one keyword in mind. Alternately, if you already have a lengthy list of keywords, you may use the second option to copy and paste the keywords in order to get the search volume for each of the terms.

The Google Keyword Planner is only useful for determining the amount of searches for a certain keyword. It is not possible to use it as a keyword difficulty checker like the one that Ahref provides. In spite of this, it’s always a good idea to come up with fresh concepts for keywords that may be worth writing about.

After you have experimented with Google’s Keyword Planner and compiled a list of interesting keywords, I suggest utilising the phrase checker tool provided by Ahrefs to establish the level of competition associated with each keyword.

It is highly recommended that you utilise the Google Keyword Planner tool in combination with some of the other free SEO tools that we have provided in this post. You may use it to get ideas for blog posts, or you can just use it to check the search volume of a large number of terms in a short amount of time. It can do either.

5. Keywords Everywhere keyword-everywhere-related-keywords

I prefer to utilise the Ahrefs keyword generation tool in combination with another service called Keyword Everywhere, which is called Keyword Everywhere, to determine which keywords I can likely compete for.

The Domain Authority (DA) score provided by Moz is used by Keyword Everywhere. According to Link Building HQ, Domain Authority (DA) from Moz is used to determine how well a website will rank, whilst Domain Rating (DR) from Ahrefs is utilised to determine the overall strength of a backlink profile.

Even though these two scores refer to different things, I still find it helpful to utilise the Moz DA tool that is available on Keyword Everywhere. This helps me find low-quality websites that are ranking on the top page for a certain keyword.

After locating the website on the first page of results for a search query that has the lowest Moz DA, I proceed to do more investigation. Using the backlink checker tool provided by Ahref, I examine the content on that website to identify areas in which it and its backlink profile may be improved.

Keyword Everywhere will also offer you with keywords connected to the subject you’re researching, allowing you to generate even more ideas for articles to write.

You will not readily be able to view the number of searches conducted on each individual term until you purchase credits.

However, there is no need for alarm since we can easily get the typical number of searches performed on each phrase by simply copying and pasting their extra ideas into the Google Keyword Planner.

Yoast SEO Yoast SEO Analysis 6. Yoast SEO

Yoast SEO is a WordPress plugin that has been around for many years and has shown to be reliable. In spite of the fact that they provide paid add-ons, the fundamental component of the plugin is still available without charge and is all that is required for beginners.

Yoast SEO is a wonderful tool that may provide you advice on how to enhance the readability of your post for search engines. You are able to check directly with your WordPress article to determine whether the title is too lengthy or too short, if you have enough internal or external links, if you mention your goal keyword sufficiently, and a great deal more.

In addition to this, they will setup your sitemap in such a way that crawlers from search engines such as Google and Bing, as well as crawlers from other search engines, will be able to accurately index the material that you post.

If you want to get off to a good start with search engines but aren’t sure where to start, the information in this article should help. The Yoast SEO Plugin is an excellent piece of free SEO software.

7. Google’s Control Panel for Search Ads


Another one of Google’s really helpful and free SEO tools is called Google Search Console. With the help of this tool, you will be able to acquire a deeper understanding of which of your pages are producing clicks and for which keywords.

Consider the screenshot that you see above as an example of one of my websites.

Over the previous 28 days, you may see the total clicks, impressions, click-through rates, and average position. You can also view how well the website is ranking for certain keywords, as well as dive down into specific nations, devices, and other categories.

This is an excellent tool for search engine optimization (SEO) since it enables you to get more insight into how people are really discovering you. This, in turn, enables you to optimise your articles for keywords that you were previously unaware even existed.

In addition to this, Google Search Console provides you with a wealth of knowledge into any coverage problems, page experience concerns, or security issues that may exist on your website. If you have these facts at your disposal, you may help enhance the overall user experience for your site’s visitors, which in turn helps increase your rating on the pages of search engine results (SERPs).

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