Digital Marketing is basically advertising using internet based platforms. It’s online promotion of products or services by brands via email, websites, social networking sites and mobile apps. It’s a type of Internet marketing that uses digital technologies to carry out its business activities. Digital marketing focuses on offering credible information to facilitate customer decision-making along with sales conversions. It helps businesses connect online and offline channels. Are you looking for the best website development company in ahmedabad then click here.
Why Digital Marketing?
Digital Marketing has become an extremely popular way to reach customers due to the wide range of effective tools offered today. Most people use the internet on a daily basis at work and especially while driving cars. Digital marketing encourages small and big companies to make sure they have a strong presence in any market globally. It makes a brand popular among consumers, and a company recognizable. It gives clients a chance to create positive associations and promote their brand. Digital marketing provides businesses with unique opportunities to build connections with targeted audiences and effectively communicate relevant messages. As a result, businesses gain valuable insights about their target audience and how best to engage with them.
How does Digital Marketing differ from Traditional Marketing?
Traditional marketing is mainly focused on building awareness and brand identity, whereas digital marketing focuses on engaging/attracting/retaining customers. For example, traditional print advertisements consist of static messages, but digital ads are interactive and message is sent directly to the consumer. In addition, traditional marketing methods involve one-way communication, but digital marketing offers many ways to communicate with current and potential customers.
Importance of a Digital Marketing Strategy
1. Social Media Strategies
Social Media platforms have evolved over the years to become a powerful marketing tool. Once solely relegated to sharing personal information and connecting with friends, social media now serves as a platform for companies to promote their products and services and connect with their customers. In addition to traditional advertising, many businesses leverage social media to build awareness about their brand, attract followers and customers, and engage current and prospective clients.
2. Search Engine Optimization (SEO)
Search engine optimization, often abbreviated as SEO, refers to efforts designed to increase the number of visitors to your website. By strategically using techniques that help search engines understand what your site is about and how well it matches the keywords relevant to the search query, the higher up your site appears in search results. Since people trust websites that appear high up in search results, getting onto page 1 of Google is critical to being found online.
3. Content Marketing
Content marketing is essentially putting out content regularly on different platforms and channels. A good way to think about content marketing is writing blogs, vlogs, publishing infographics, posting graphics on Pinterest, sharing articles on LinkedIn, etc. While some companies produce content only once in a while, others create regular content on various topics. You should try to create at least three pieces of content per week to maintain a consistent flow of fresh and engaging material.
4. Mobile App Development
With smartphones becoming ubiquitous around the world, mobile apps now play a huge role in our lives today. From ordering food to booking appointments, staying updated with news, shopping, paying bills, etc., apps are everywhere! According to Cisco, “by 2020, two-thirds of all digital traffic will originate from mobile devices”. Given this statistic, making sure that your business’ app is optimized in order to work across any device is a necessity. A great app will not only drive traffic back to your site, but it will also provide a seamless experience for users.
5. Email Marketing
Email is still the most effective way to communicate with your customer base. As of 2016, email is estimated to send 95% of all emails worldwide and 97% of Americans use email for communication purposes. Email campaigns are relatively inexpensive and reach hundreds or even thousands of recipients in just minutes. Depending on your industry, you may want to consider sending out special offers, promoting events or holidays, or even sharing useful tips and advice. There are several plugins that make it easier for users to opt-in to your mailing list and give you valuable data about who opens your messages, clicks links in them, and whether they unsubscribe or click buttons on your website.
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6. Pay Per Click Advertising
Pay per click (PPC) advertising is a method of promoting your product or service on search engines like Google, Yahoo!, Bing, etc. PPC involves advertisers bidding to appear above competitors on sponsored search engine results pages (SERPs). If your business appears above your competition, you’ll likely receive more clicks and conversions than if your ad isn’t shown on the first page. There are generally two types of paid ads: text ads and display ads. Text ads are displayed underneath search results and link to a webpage where consumers can find additional information about your company. Display ads, on the other hand, show on the top right side of SERPs, depending on which search engine you’re looking at. Most businesses choose to advertise on Google since it’s free to set up. However, Facebook Ads or Instagram Ads can be cheaper options for smaller budgets.
7. Online Reputation Management (ORM)
As your business grows, chances are you’ll encounter negative reviews and comments online. These days, anyone can leave a review or comment about your business—from a satisfied shopper to someone who had a bad experience. While these remarks aren’t always malicious, they do reflect badly on your brand’s reputation. ORM helps monitor and counteract these damaging posts by identifying them before they go viral. It’s a proactive strategy to manage issues before they escalate into something worse. Using the right tools, you can identify potentially problematic reviews, flag them, and respond appropriately. Tools like Yelp, Angie’s List, TripAdvisor, Rotten Tomatoes, and Google My Business allow you to cross-reference comments left on third party sites with those posted on your own.