Even though they are sometimes disregarded or devalued, logos and branding are crucial components of every professional lawn care company.
Even whether your company is already established or just getting started, a fantastic lawn care logo may help it grow.
What role does a logo have?
We don’t want to waste your time discussing logo design theory. You’re not here for that reason. So let’s get down to business and discuss what a logo should do for your lawn care company. Sure, it might look good on a shirt, but logos have uses in your company that go beyond just being proud to wear it on your breast.
- A lawn care logo must be distinctive and memorable
The main purpose of a logo is to represent all that a company is and what it stands for in a single visual. That is a challenging task. To link a name and an image to your company’s reputation, it frequently requires time and repetition. But if you make it distinctive and memorable, you may cut down on the time it takes to connect the two dramatically.
When a logo is memorable, people can think of the business it symbolizes right away. And that immediate brand identification is a huge competitive advantage in a sector where reputation and word of mouth are the most important marketing tools.
Imagine you are making yourself a cup of coffee in your kitchen one morning when you hear a lawn mower being started next door. You observe a truck parked down the street with the name “Tim’s Lawn Care Co.” scrawled over the side in a neat, bold font as you peek out your window.
- To stand out, be conspicuous
The second (and related) function of a lawn care logo is to stand out. How often did you pass a truck and trailer sitting on the side of the road while driving through the neighborhood and not even notice it? That must be difficult to answer because, well, assume you weren’t aware. How frequently do you care to look at the sign on the side of the truck, even if you do see it? rarest of all. It’s crucial for you to stand out like Tim since lawn care employees frequently blend into the backdrop of daily life.
- Look Very Subtle and Professional
A lawn care logo must also appear professional. An amateurish logo makes it more difficult to earn the public’s trust in a sector where credibility is valued on a par with money.
When homeowners pay someone to cut their grass, they are possibly disclosing gate codes and granting permission to be in their backyard when they are not home.
Homeowners need to feel confident in the team taking care of their home. Professionalism also stands in for trust. In essence, that basically implies that it’s simpler to trust a business that presents itself more professionally since, in theory, they have a reputation to sustain. Subconsciously, professionalism fosters trust.
What should you take into account while designing a logo?
Professional, memorable, and obvious. That’s a big task to do! Let’s look at a few factors to take into account while designing a logo for your lawn care business.
Unconsciously, colors may surprisingly communicate a lot of information. What color springs to mind first when you think of the lawn care industry? Green, we assume? It shouldn’t be surprising.
You might be surprised to learn that you can benefit from those hues, though.
It could be a good idea to keep with green so that someone rapidly scanning your emblem as they drive by will immediately understand “lawn care.” However, there are several variations of green.
Perhaps you won’t even choose green! Perhaps you like a strong red color or a crisp black and white style. Think about how the colors you choose will look in the various contexts where your lawn care logo will be used.
While most colors may be used to build a strong brand, typefaces are a little less forgiving. The cause? The world is filled with a tonne of awful typefaces. We have design expertise, and can tell you that there are around 1 decent font for every 9 terrible fonts.
There are certain pointers you can use even if you’re not a designer to make sure you’re picking a nice font, though.
Let’s finally discuss orientation. An icon and typeface can be layered vertically within a logo. or horizontally, with the symbol to the type’s left or right. Sometimes there isn’t even a symbol, only the type (eg. Google). Other times, there is merely a symbol instead of a type (such as with Apple), however, this is usually saved for firms with a LARGE amount of brand awareness.
Try to create two variations of your logo: a horizontal version and a square or vertically stacked version. To provide yourself the most freedom possible when using your lawn care logo on various marketing materials, is a reason.
For instance, it is typically ideal to use a horizontal orientation at the top of an invoice, whereas a square or vertical orientation may be appropriate for a yard sign.
What should you absolutely, positively avoid?
We have some strong opinions about what makes good design because our background is in design. However, we always make an effort to leave our personal preferences at the proverbial door and provide you with helpful guidance on what to avoid depending on the requirements of your company.
- Skip the cartoons and clipart
Please refrain from using cartoons or clip art!
- Avoid using niche fonts
It’s typically a good idea to avoid using a typeface that appears to belong in a tattoo parlor or comic book. These typefaces are often less professional and more challenging to read.
- Common Icons
Because they require more design skill than text or colors, icons are the most challenging element to create in a lawn care logo. It’s also the easiest to get incorrect because of this. A basic symbol like a tree or a clump of grass won’t help your lawn care company stand out from the competition in your city.
How do I obtain a lawn care logo?
You’re probably thinking, “Hey, this is awesome, but I’m not a designer.” Not to worry! You’re not required to be. All we want is for you to be aware of what to look for in a logo. Thankfully, there are many excellent (and reasonably priced) choices for finding gorgeous logos.
- The DIY Approach
Even if you don’t consider yourself to be “creative,” we wanted to support any new lawn care businesses that could be on a tight budget and open to a do-it-yourself strategy.
- Free logo creation tools
The logo generator is one of the remarkable technological advances that has changed the globe in the last several years. These are online tools that, in some cases for no cost, may assist you in designing your own logo by offering you a wide variety of distinctive icons and simple typefaces.
- Independent Designers vs. Design Firms
Your greatest choice for exquisitely crafted, personalized lawn care logo and brand packages will frequently be freelance designers or design firms. It will be difficult to find a better choice if you can afford to engage with a designer or agency.