In recent years, the real estate industry has reinvented itself with innovations that have put technology at the centre. The internet age has greatly improved business operations and this trend will continue forever. Whether you’re researching real estate like never before on your tablet or computer, applying for financing through online banking platforms, or even using virtual presentations to reduce the travel time and costs of traditional real estate, technology has improved every step of the buying process. . all parts of the world.

Recent advances in technology have not only made buying a home a streamlined and efficient process, they’ve also made it safer, easier and super convenient to buy a new home online, although most people still prefer places to buy in person. to visit during the home inspection process. †

How do you build an 8-figure real estate company in 2022?

Are you looking for creative marketing plans for real estate agents in 2022? Here are some things you can do to attract real estate prospects and grow your business in the future:

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Create a website

The real estate industry has evolved over the years and your web presence should too! Before buying real estate, consumers often search the Internet for various properties and businesses. By creating a website for your real estate business, you can show potential clients what you have to offer. And be sure to update your digital real estate listings regularly to keep up with the competition. Keeping your website up to date will keep customers coming back, knowing they can find more information there that they can’t find anywhere else.

Write a blog

You can also get creative and start writing blog posts that can be better optimized for search engines, helping you rank well in search results for a specific term. There are tools that companies use, such as B. Google Analytics, that will give you valuable insights. For example, these let you know what customers are looking for and inspire you to generate more ideas. Help your clients easily navigate to and link to your main website from profile pages on other relevant property listing websites so they can learn more about you and your business. Also do not forget about the promotional images of the latest projects showing the interior of a beautiful home.

Create Email Marketing Strategies

Submit a monthly curated collection of your work from the previous month. Do your best to meet with these contacts outside the office so you can discuss transportation issues more openly. You should also post photos or videos that prominently display each listing. This makes it easy for them to decide if they want to come sometime over the weekend and rip off a potential buyer. Make sure to keep track of all your messages right away. Answer questions, explain which markets are currently hot, and provide other helpful tips, such as where to go. B. Show photos of the interior of any home that is being bought, sold, or rented.

Create video content

Real estate marketing is a huge industry and is always changing in terms of what is popular and what type of content is effective. Keeping up with these changes can be difficult, but if you want to do well in the coming years, you need to keep an eye on the news. So imagine video content that will change, just like real estate marketing itself! Video content really enhances every part of the buying process, more than a simple photo or whatever written information ever could! With an immersive medium like video, your potential customers can see for themselves what a property looks like inside and out. Professionally produced marketing videos with a real estate video editor can captivate potential buyers by showing off your most amazing qualities. Videos also have a wider reach than any other real estate content, mainly because they can be easily shared on social media, connecting buyers and sellers even before the first contact.

Use social media

Optimizing social media accounts is like renovating real estate in the digital age: it’s not just about logging in and regular updates on new properties. The competition for social media attention is fierce, so you need a solid strategy to succeed. That starts with knowing which platforms work best for your business and audience, and then knowing your ideal buyer persona.

Getting involved with social media can be an incredibly powerful way to show prospects, customers and followers that you are a helpful professional. Finding ways to get involved in local Facebook groups and other reputable forums is a great way to showcase your skills and talents and also connect with people who need your help. You can also share helpful content with your followers or answer questions directly on blogs, social media accounts, forums, etc. Establishing yourself as an authority in your niche or industry will not only help generate more interest, it may even help in the future. open lines of communication between you and potential customers.

Use high-resolution photography.

While many electronic listings offer a virtual tour and drone video of the property, the photo is one of the main points of contact between buyers and sellers. Real estate photos grab people’s attention when they search online, with 32% saying they are more likely to buy a home after seeing professional photos. Professional photographers in your area who specialize in real estate can really set you apart from other sellers, grab attention and speed up the sale of your property. Well-composed recordings not only sell your property but also improve your reputation as a seller with prospective clients.

Make your website mobile-friendly

If you haven’t already, it’s time to make sure your business has a mobile website. If you’re in the real estate industry, this is especially important because potential clients are constantly looking for real estate and want to keep browsing on their phones or tablets. You don’t want your audience to have to “rush” through the desktop version of your site on their smaller screens if they’re really just trying to get 100% of what you’re talking about.


Real estate is a sector that is undergoing profound changes. From the way you reach potential customers to the way you close deals, marketing trends are changing rapidly every day. There is no doubt that brokers who can adapt to these changes will have a significant advantage over their competition.