One of the main benefits of U.S. federal trademark registration is that it offers protection from infringement. A federally registered trademark has national validity and is a major asset. It can make it easier for clients to identify you among the competitors and serve as a launchpad for global accreditation.
As a company owner, you’ve probably dedicated much of your time and effort to creating your brand. Because of this, it is crucial to understand how to secure that asset. A federal trademark registration gives you the legal security you need.
Top Reasons To Opt For Federal Trademark Registration
Provides Protection Against Infringement
Your ability to successfully run a company depends on your capacity to keep control of your image. For example, when other firms use identical branding and logos for other items, companies can lose the authority of their image.
When someone else attempts to misuse your brand in the market, whether purposely or accidentally, it increases the possibility of misunderstanding among consumers, which may cause them to avoid your products or services. You must file a trademark application with the USPTO to continue being the sole owner of your brand.
Innovative Trademarks Make You More Visible To Customers
A solid digital footprint is essential in every company’s marketing strategy. A registered trademark can distinguish you from others, as most consumers use social media or internet search engines to discover the products or services they need.
A powerful federal trademark needs to be recognizable and distinctive. By doing this, your clients will be able to discover you and should have no trouble finding your website or your social media channels when they search for your brand.
It is useful to be aware that, as a registered trademark holder, you also have the right to use your trademark online as your company expands.
The Anti-Cybersquatting Consumer Protection Act emerged to provide registered trademark owners with legal protection in domain name disputes. Therefore, a company operating without a registered trademark might not have the same legal backing against cybersquatters.
Provides Additional Benefits In Court Cases
If you need to file a lawsuit against an infringing party, having a registered trademark enables your federal trademark attorney to do so in federal court. In addition, it offers you the advantage of having evidence at trial shifted in your favor if there is a loss of business because of a trademark infringement.
Additionally, your federal trademark attorney gets the option to recover civil penalties, which reduces your load and increases your chances of winning in court.
Serves As A Launching Pad For International Trademark Registration
A federally registered trademark offers legal protections, but they only apply to issues inside the United States. However, you can register your trademarks in other nations if you want to receive trademark protection on a global scale. You have two basic options when submitting a registration for an international trademark. The first is to file under the Madrid Protocol, an international agreement that enables registrants to submit a single application that they may use in more than 90 member nations. But registering with the USPTO is the initial step before filing a trademark utilizing the Madrid Protocol.
Using local attorneys in each nation is yet another option for registering trademarks. Your U.S. trademark registration can also serve as a launching pad for trademark protection if you submit your trademark directly to the trademark offices of each nation. In other jurisdictions, your priority date will be the day you register with the USPTO. It is a major benefit since it discourages people from claiming your trademark in other nations.
Big businesses invest a lot of time, money, and energy into establishing their brand and reputation in the industry. Maintaining that reputation is crucial to staying alive and moving forward. The federal trademark registration process is one of the important steps in it. Get your trademarks registered today!